If mobile-to-cloud sync is big in 2010, it’s game over for Microsoft

By Joe Wilcox , Betanews Sync will define connected tech products released or updated in 2010 and the few years that follow. Tech companies that get sync right will set the agenda for the delivery of content and services[...]By Joe Wilcox , Betanews Sync will define connected tech products released or updated in 2010 and the few years that follow. Tech companies that get sync right will set the agenda for the delivery of content and services. Right now, Amazon, Apple and Google are sync leaders. Microsoft is a player but competing in the wrong game. In a March 2008 blog post , I asserted that “synchronization is the natural killer application for the connected world.” I also warned that “should Google get synchronization right before Microsoft, it would be game over.

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