Denied AdMob, Apple Buys Competing Ad Platform Quattro Wireless For $275 Million

We’re hearing that Apple is buying mobile advertising company Quattro Wireless for $275 million. This jives with reports earlier this evening of a deal between the two companies[...]We’re hearing that Apple is buying mobile advertising company Quattro Wireless for $275 million. This jives with reports earlier this evening of a deal between the two companies. Our source says that there was initially talk of a $400 million pricetag, but that has since come down. The news comes only two months after Quattro competitor AdMob was snatched away from an Apple acquisition at the eleventh hour by Google. The move is at once unsurprising and strange for Apple.

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