Apple TV Talk, Talk, Talk, Talk

Once again, talking about Apple’s future as a multichannel video distributor is all the rage. But people familiar with the discussions between Apple ( NSDQ: AAPL ) and video programmers over a possible subscription package say the talk is far ahead of the action, one reason why details are still murky[...]Once again, talking about Apple’s future as a multichannel video distributor is all the rage. But people familiar with the discussions between Apple ( NSDQ: AAPL ) and video programmers over a possible subscription package say the talk is far ahead of the action, one reason why details are still murky. If the subscription package could be pulled off with an announcement from a single player, I have no doubt Disney ( NYSE: DIS ), which isn’t commenting about this but multiple sources tell me is open to the idea, would be first in line. Not because Apple CEO Steve Jobs is a major shareholder in Disney but because Disney liked the publicity—and the results—from being first in the iTunes store with prime-time episode sales and movies.

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