MoVoxx Launches ‘GeoSense’ Location-Based Ads For SMS And Mobile Apps

When it comes to mobile advertising, smartphone ads seem to be getting the most attention (see our coverage earlier today for a good example)[...]When it comes to mobile advertising, smartphone ads seem to be getting the most attention (see our coverage earlier today for a good example). But there’s also a huge amount of advertising going on through SMS messages. MoVoxx is one company that’s tapping into both channels, and now it’s leveraging its inventory of 700 million monthly impressions to tackle the holy grail of advertising: real-time, location based ads. To do that, the company recently launched a new pilot with Citysearch , which it’s using in combination with MoVoxx’s directory of phone numbers and associated user details to target their GeoSense ads. MoVoxx CEO Alec Andronikov says that plenty of other companies have tried to perfect location based, real time advertising, but that they’re usually lacking one of three elements he says are required for success: a wide reach, a way to determine where the user is to serve the local ad, and a way to monetize

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